September 14, 1964 my partner Tim Tormey and I brought The Beatles to Pittsburgh in concert. I am producing a Tribute Concert in honor of that date. Here is the first of a four-part post of the press release that we had announcing the events at our press conference on Monday June 16. I thought you might like to see how a promoter begins the publicity for a concert.
This is the work of two former DiCesare Engler people, Dick Roberts from New Perspective and Ed Traversari.
LEGENDARY CONCERT PROMOTER PAT DICESARE
TO COMMEMORATE 50TH ANNIVERSARY OF THE BEATLES IN PITTSBURGH
September 13 concert with Beatlemania Now and introduction of
DiCesare’s new memoir book completes Beatles Week tribute
PITTSBURGH – Fifty years ago, the Beatles came to America…. and made their only Pittsburgh appearance at the Civic Arena on September 14, 1964.
Legendary concert promoter Pat DiCesare, who brought the band to Pittsburgh for their historic performance, will reprise his role by hosting a series of events, including a tribute concert featuring Beatlemania Now, September 13th at the Benedum Center.
“The impact of the Beatles cannot be overstated,” said DiCesare. “The Fab Four startled the ears and energized the lives of virtually all who heard them.
“Their arrival triggered the musical revolution of the sixties, introducing a modern sound and viewpoint that parted ways with the world of the previous decade.”
DiCesare said that American Tour ’64, the name of his tribute concert featuring Beatlemania Now, will feature all the classic Beatle’s hits live with a full stage light and multimedia show.
The next post will be: Part Two