What happened to radio? Where can you hear Beatles music? Or more to the point where can I advertise my show to reach to Beatles music lovers? It’s the same with the great acts of the 50’s.
I have not begun to advertise on radio yet, but I was thinking, who plays the music of the artists in my show?
Radio has changed so much since the large corporations have taken over-and not for the better.
I remember when I first started promoting concerts in the early 60’s. All I had to do was buy time on KQV, then WDVE. Sure there were other great stations and I did buy time on all of them. But generally, I could buy time on just one station and I would hit the majority of the fans.
Today, hardly any stations play the artists who are on the RELIVE THE BEATLES ’64 CONCERT.
What stations do you think I should advertise?